Organic marketing
Nick
Some of the short-form videos I've made that have done well, the accounts I run, and the creators I direct.
Some of my work
A few videos I made, with what they did. Scroll sideways for more.
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For Rewired. UGC-style content, the kind that's easy to run at volume, and this one hit.
My accounts
My main accounts. I post here and repost the same videos across TikTok, YouTube, and Facebook.
Creators I work with
I help manage and give creative direction to a roster of UGC creators. Same proven format, run across creators at volume. A few of their best below.
The roster
The creators I direct. They post on Instagram and repost the same videos across TikTok, YouTube, and Facebook.
Audience
Straight from TikTok and Instagram analytics. Depending on the account and the content, I can reach a younger audience or an older one.
This one skews older. 70% of viewers are 45+, so I can reach an older, higher-spending audience too, not just a young one.
Sales
One example: my own TikTok Shop brand, RawLyfe, tracked through the 2.3M view video.
The real number runs a bit higher, since TikTok only shows about two months of single-video revenue.
How I approach it
Find what's already working, replicate it, improve it a bit, and test fast until something hits.